Privacy Policy – Digital Areo
Last updated: 5 September 2026
1. About Digital Areo
Digital Areo is a registered business name of Digital Areo Group Pty Ltd (ABN 14 686 803 743).
We provide digital marketing, website, advertising, social media, search engine optimisation, content marketing, email marketing, CRM, automation, artificial intelligence, analytics, design and related digital services to businesses.
This Privacy Policy explains how Digital Areo collects, uses, stores, discloses and protects personal information when you:
- visit our website;
- contact us or submit an enquiry;
- become a client;
- use our services;
- interact with our marketing or advertising;
- connect a third-party account or platform to our services;
- provide information through a campaign, form or CRM system; or
- otherwise interact with Digital Areo.
For privacy-related enquiries, contact:
Digital Areo
Email: info@digitalareo.com.au
Website: digitalareo.com.au
2. Information We May Collect
Depending on how you interact with Digital Areo, we may collect the following information.
Contact and Business Information
This may include:
- name;
- email address;
- telephone number;
- company or business name;
- job title;
- website address;
- business address;
- enquiry details;
- project requirements.
Client and Service Information
When providing services, we may collect information necessary to manage a project or business relationship, including:
- project requirements;
- account and service preferences;
- campaign information;
- marketing materials;
- website information;
- CRM records;
- content;
- communication history;
- invoices;
- transaction-related information;
- service configuration information.
We do not intentionally collect payment card details unless they are processed through an authorised payment provider.
Website and Technical Information
When you visit our website, we may automatically collect information such as:
- IP address;
- browser type;
- device type;
- operating system;
- pages visited;
- referral source;
- approximate location;
- session duration;
- website interactions;
- cookie identifiers;
- analytics identifiers.
Marketing Information
We may collect:
- marketing preferences;
- newsletter subscriptions;
- campaign engagement;
- advertising interactions;
- communication preferences;
- consent and opt-out information.
Information from Connected Platforms
Where a client or user authorises Digital Areo to connect to a third-party platform, we may receive information made available through that platform’s API, OAuth connection, partner access or other approved integration.
This may include:
- account identifiers;
- business profile information;
- pages;
- profiles;
- posts;
- media;
- boards;
- Pins;
- campaigns;
- advertising data;
- analytics;
- leads;
- audience information;
- other information necessary to provide the authorised service.
We only access information where the relevant account holder or authorised representative has granted access.
3. How We Collect Information
We may collect information:
- directly from you;
- through website forms;
- through email;
- by telephone;
- during meetings;
- during client onboarding;
- through CRM systems;
- through project management systems;
- through cookies and analytics tools;
- through authorised APIs and integrations;
- through advertising platforms;
- through social media platforms;
- through marketing platforms;
- from publicly available business information where lawful and appropriate.
4. How We Use Personal Information
We may use personal information to:
- respond to enquiries;
- provide proposals and quotations;
- deliver contracted services;
- manage client accounts and projects;
- provide customer support;
- design, develop and maintain websites;
- provide SEO services;
- manage content marketing;
- manage paid advertising campaigns;
- provide social media marketing services;
- provide email marketing services;
- provide CRM services;
- provide Zoho implementation and support;
- provide automation services;
- provide AI-related services;
- publish or schedule authorised content;
- manage reporting and analytics;
- deliver leads to authorised client systems;
- improve our website and services;
- manage billing and administration;
- send marketing communications where permitted;
- prevent misuse, fraud or security incidents;
- comply with legal and regulatory obligations.
We do not use personal information for purposes that are materially unrelated to the reason it was collected without an appropriate legal basis or consent where required.
5. Website, SEO and Digital Marketing Services
Digital Areo provides website, search engine optimisation, content, advertising and marketing services.
Depending on the services requested, we may process:
- website content;
- SEO performance data;
- keyword and traffic information;
- advertising campaign information;
- conversion data;
- audience information;
- website analytics;
- campaign performance information;
- lead information;
- reporting data;
- marketing content.
We only use this information to provide the services authorised by the client.
6. Advertising Services
Digital Areo may manage advertising campaigns through search engines, social media networks and other advertising platforms.
Where authorised, we may process:
- campaign settings;
- advertising account data;
- audience information;
- conversion information;
- lead data;
- campaign performance;
- tracking information;
- reporting information.
We use this information only for authorised campaign management, optimisation, reporting and related services.
We do not sell client advertising data.
7. Social Media Management and Connected Accounts
Digital Areo may manage or assist with business accounts on social media, content and professional networking platforms.
Where possible, clients should remain the owners of their own accounts and grant Digital Areo authorised access.
We do not require clients to provide personal passwords where a platform provides:
- OAuth;
- partner access;
- business access;
- delegated permissions;
- API access;
- another approved authorisation method.
Access may be used to:
- create content;
- schedule content;
- publish authorised posts;
- manage pages or profiles;
- read account or content information necessary for management;
- obtain reporting and analytics;
- manage advertising where separately authorised;
- manage leads;
- perform other services requested by the client.
Clients may revoke Digital Areo’s access at any time through the relevant platform or by contacting us.
8. Connected Platforms and Third-Party APIs
Digital Areo may connect to third-party business, marketing, advertising, social media, CRM, analytics, automation, cloud and AI platforms where authorised by a client or user.
These may include services provided by platforms such as:
- Meta platforms including Facebook and Instagram;
- Google services;
- YouTube;
- LinkedIn;
- Pinterest;
- TikTok;
- Microsoft services;
- Zoho;
- CRM platforms;
- email marketing platforms;
- analytics services;
- automation platforms;
- cloud providers;
- artificial intelligence providers.
Where available, Digital Areo uses authorised methods such as OAuth, API access, partner access or platform permissions rather than requesting a user’s personal password.
Depending on the permissions granted, Digital Areo may access information such as:
- account identifiers;
- profiles;
- pages;
- posts;
- media;
- boards;
- Pins;
- campaigns;
- advertising data;
- leads;
- analytics;
- audience information;
- other business information required to provide the authorised service.
We use connected-platform information only for services requested or authorised by the account holder or client.
We do not sell connected-platform data.
9. Pinterest API and Pinterest Account Access
Digital Areo may use the Pinterest API as part of our social media management and automation services.
Where a Pinterest Business account is connected to Digital Areo, the account holder authorises access through Pinterest’s approved authentication process, such as OAuth.
Digital Areo does not request or collect a user’s Pinterest password.
Depending on the permissions granted, we may access information necessary to provide the authorised service, including:
- Pinterest account identifiers;
- business account information;
- boards and board identifiers;
- Pins and Pin identifiers;
- publishing information;
- account or content information required for management or reporting.
We may use this access to:
- identify available boards;
- create Pins;
- publish approved Pins;
- schedule authorised content;
- associate Pins with approved destination URLs;
- confirm successful publishing;
- provide reporting or account management where permitted.
Pinterest API information is used only for services authorised by the relevant account holder.
We do not sell Pinterest API information or share it with unrelated third parties.
Where appropriate, we aim to retrieve Pinterest information through the API when required instead of retaining unnecessary copies of platform data.
Users may revoke Pinterest access through Pinterest or contact info@digitalareo.com.au to request disconnection.
10. Lead and Customer Data Processed on Behalf of Clients
Digital Areo may process personal information on behalf of clients when providing:
- advertising;
- lead generation;
- CRM;
- marketing;
- automation;
- website;
- social media;
- email marketing;
- reporting services.
This information may include:
- names;
- email addresses;
- telephone numbers;
- enquiry details;
- campaign source information;
- form submissions;
- customer communications;
- other information submitted by prospective or existing customers.
Where Digital Areo processes this information on behalf of a client, the client generally determines the purpose for which the information is collected and used.
Digital Areo uses such information only to provide the agreed services, including:
- delivering leads;
- managing authorised workflows;
- updating CRM records;
- reporting;
- customer communications where authorised;
- other agreed business functions.
We do not use client customer data for unrelated purposes.
11. Client Business and Confidential Information
During the course of providing services, Digital Areo may receive confidential or commercially sensitive information, including:
- marketing plans;
- campaign information;
- account access information;
- reports;
- customer lists;
- website information;
- sales information;
- operational data;
- CRM data;
- content;
- business strategy information.
We restrict access to confidential information to authorised personnel, systems and service providers where reasonably necessary to deliver the requested services.
Although not all business information is personal information under privacy law, Digital Areo applies reasonable security controls to protect confidential client information.
12. API, OAuth and Automation Services
Digital Areo may use:
- APIs;
- OAuth connections;
- webhooks;
- workflow automation;
- scheduled processes;
- cloud integrations.
These services may connect systems including:
- social media platforms;
- advertising accounts;
- CRM platforms;
- analytics tools;
- websites;
- email systems;
- AI platforms;
- cloud services.
Where OAuth is available, users authorise access directly with the relevant third-party platform.
We aim to request only the permissions reasonably necessary to provide the requested service.
13. Zoho and CRM Services
Digital Areo provides Zoho-related services and may use Zoho applications to manage our own operations or client services.
Depending on the service, information may be processed through services such as:
- Zoho CRM;
- Zoho Campaigns;
- Zoho Analytics;
- Zoho finance applications;
- Zoho People;
- other authorised Zoho products.
Information processed through these systems is used for legitimate business administration, service delivery, CRM, reporting, marketing or automation purposes.
14. AI and Automation Services
Digital Areo provides artificial intelligence and workflow automation services.
Where these services are used, information may be processed by authorised AI, automation or cloud providers in order to:
- assist with content creation;
- automate business workflows;
- classify or process information;
- generate reports;
- assist with customer service;
- schedule or publish authorised marketing content;
- connect business systems;
- assist with analysis;
- support authorised operational tasks.
We aim to avoid submitting unnecessary personal or confidential information to AI services.
Clients should not provide highly sensitive information for AI processing unless this has been specifically agreed and appropriate safeguards are in place.
15. Cookies and Tracking Technologies
Our website may use cookies and similar technologies for:
- essential website functions;
- security;
- analytics;
- performance measurement;
- advertising;
- marketing attribution;
- remembering user preferences.
Where required, users may manage cookie preferences through our cookie consent mechanism.
Users may also control cookies through their browser settings.
For more information, refer to our Cookie Policy.
16. Analytics
We may use analytics services to understand:
- how visitors use our website;
- how marketing campaigns perform;
- how users interact with our services.
Analytics information may include:
- page views;
- sessions;
- traffic sources;
- device information;
- interactions;
- campaign attribution;
- conversion information.
We use this information to improve our website, services and marketing performance.
17. Marketing Communications
Where permitted, we may contact prospective or existing customers about:
- Digital Areo services;
- business updates;
- service information;
- relevant marketing content.
You may opt out of promotional communications at any time by:
- using an unsubscribe link where available; or
- contacting info@digitalareo.com.au.
We may still send service-related or administrative communications where necessary.
18. Disclosure to Service Providers
We may disclose information to trusted service providers where reasonably necessary to operate our business or deliver services.
These providers may include:
- website hosting providers;
- cloud storage providers;
- CRM providers;
- analytics providers;
- advertising platforms;
- email service providers;
- automation platforms;
- AI service providers;
- accounting providers;
- cybersecurity providers;
- professional advisers.
We do not sell personal information.
We expect service providers to handle information in accordance with applicable laws and their contractual obligations.
19. Overseas Disclosure and Processing
Some third-party technology and cloud providers may process or store information outside Australia.
The countries involved may vary depending on the service provider and infrastructure used.
Where appropriate, Digital Areo takes reasonable steps to use reputable providers and manage privacy and security risks associated with overseas processing.
20. Data Storage and Retention
Digital Areo retains personal information only for as long as reasonably necessary for:
- providing services;
- business administration;
- legal obligations;
- resolving disputes;
- accounting and tax requirements;
- security;
- legitimate business purposes.
Different categories of information may have different retention periods.
Platform and API information may be subject to shorter retention periods or specific platform requirements.
When information is no longer required, we take reasonable steps to delete, destroy or de-identify it.
21. Data Security
Digital Areo uses reasonable technical and organisational measures designed to protect information from:
- unauthorised access;
- misuse;
- loss;
- alteration;
- disclosure.
These measures may include:
- access controls;
- authentication;
- encryption where appropriate;
- restricted permissions;
- secure credential storage;
- software updates;
- backups;
- security monitoring.
No online or cloud-based system can be guaranteed to be completely secure.
22. Access Tokens, API Keys and Credentials
Digital Areo treats:
- API keys;
- OAuth tokens;
- application secrets;
- access credentials;
- other technical credentials
as confidential.
We aim to:
- restrict access to authorised personnel and systems;
- avoid placing secrets in publicly accessible code;
- use secure credential-management systems where practical;
- revoke or replace credentials when access is no longer required;
- avoid sharing one client’s credentials with another client.
23. Data Breaches
If Digital Areo becomes aware of a suspected or confirmed data breach, we will assess the incident and take reasonable steps to:
- contain the breach;
- investigate its cause and impact;
- reduce potential harm;
- notify affected individuals where required;
- notify relevant authorities where legally required;
- implement corrective measures.
Where Australia’s Notifiable Data Breaches scheme applies, we will respond in accordance with applicable legal obligations.
24. Access, Correction and Privacy Requests
You may contact us to request:
- access to personal information we hold about you;
- correction of inaccurate information;
- deletion where legally available;
- information about how your data is being used;
- withdrawal of consent where applicable;
- disconnection of an authorised platform integration;
- opt-out from direct marketing.
Requests can be sent to:
We may need to verify your identity before processing certain requests.
Some information may need to be retained where required by law or for legitimate contractual or business purposes.
25. Client Account Ownership and Revocation
Where Digital Areo manages third-party accounts on behalf of clients, clients should generally remain the owners of their business accounts.
Clients may remove Digital Areo’s permissions or revoke API access through the relevant platform.
When access is revoked, Digital Areo will stop using the revoked connection except where information must be retained for legal, security or contractual purposes.
26. Third-Party Websites and Platforms
Our website or services may contain links to or integrate with third-party websites and platforms.
Those third parties operate under their own:
- privacy policies;
- terms;
- security practices;
- data-handling procedures.
Digital Areo is not responsible for the independent privacy practices of third-party providers.
We encourage users to review relevant third-party privacy policies before authorising an integration.
27. Australian Privacy Law
Digital Areo is based in Australia.
Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and relevant Australian privacy requirements.
The application of particular Australian Privacy Principles may depend on the circumstances and whether a particular organisation is legally covered by the Privacy Act.
28. International Privacy Rights
Where Digital Areo provides services to individuals covered by overseas privacy laws, including the GDPR where applicable, additional privacy rights may apply.
Depending on the relevant law and circumstances, these may include rights relating to:
- access;
- correction;
- deletion;
- restriction;
- objection;
- portability;
- withdrawal of consent.
Requests may be submitted to:
29. Children’s Privacy
Digital Areo’s services are directed primarily to businesses and adult users.
We do not knowingly collect personal information from children where this is not necessary or legally permitted.
If you believe a child has provided personal information to us improperly, contact us so we can review and, where appropriate, remove it.
30. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our services;
- new integrations;
- changes in technology;
- legal requirements;
- platform requirements;
- business practices.
The current version will be published on our website with the latest update date.
31. Contact Us
For questions, requests or complaints concerning privacy, contact:
Digital Areo
Registered business name of Digital Areo Group Pty Ltd
ABN 14 686 803 743
Email: info@digitalareo.com.au
Website: digitalareo.com.au